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Retail Rev Up | Instacart’s Omnichannel Push Delivers — Unified Commerce Becomes Table Stakes

Plus: GoDaddy’s POS ties store and web sales for SMBs

Author

Avinash Duggempudi
August 13, 2025

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Retail Rev Up

Here's what's happening this week in the world of retail revops:
- Instacart’s multichannel shoppers drive Q2 outperformance.
- GoDaddy launches in-store POS synced with online checkouts.
- Funding fuels autonomous, 24/7 modular stores from Xpand.
- ‘Store of the Future’ report flags in-store tech priorities.
- New gen AI suite targets conversion and personalization gaps.

⏱️THE MINUTE READ

Whether you're early in discovery or chasing signatures, it’s never too late or too soon to multi-thread.

This guide gives you 10 real-world tactics to:

  • Expand your stakeholder web mid-cycle

  • Activate champions without spooking them

  • Engage legal, finance, IT, and end-users with the right message at the right time

The best reps don’t wait for intros. They build them.

📌WEEKLY MUST-KNOWS

OMNICHANNEL
Instacart’s Q2 Underscores The Value Of Multichannel Customers
Instacart reported strong Q2 results while accelerating in-store and online solutions, noting multichannel customers are the most valuable. This validates that unified online-to-store journeys lift spend and retention now, not just in theory. Grocers, CPGs, and marketplace partners should align offers, data, and operations around cross-channel shoppers.

PAYMENTS & POS
GoDaddy Enters Stores With Smart Terminal Pro For Unified Commerce
GoDaddy launched an in-store POS that syncs transactions with a merchant’s online sales for a consolidated operational view. This is a notable move to collapse checkout silos for SMBs and reduce reconciliation friction. Expect pressure on incumbents as unified data and simpler toolchains become a standard..

AUTONOMOUS RETAIL
Xpand Raises $6M To Scale 24/7 ‘Store‑In‑A‑Box’ Units
Xpand secured $6M to deploy modular autonomous stores that integrate robotics, computer vision, and real-time inventory, with launches in Europe and North America. Always-on, unmanned formats directly address labor constraints and proximity retail economics. Retailers and landlords gain a scalable, plug-and-play footprint for high-availability assortments.

⚡QUICK READS

‘Store Of The Future’ Report Drops: Tech Mahindra and Coresight outline global in-store tech trends—use to stress-test 2026 capex and pilot roadmaps. (More)

MetaFyAI Ships GenAI Commerce Suite: New tools promise automated personalization and conversion lifts—pilot where product discovery and merchandising are bottlenecks. (More)

Hostinger Adds Ecommerce To AI Site Builder: Horizons’ built-in commerce tools compress SMB time-to-launch—useful for fast DTC tests and micro-brand spin-ups. (More)

🧠LEADING VOICES

Why Most Sales Training Fails — And How Top Performers Play Chess, Not Tic-Tac-Toe

Breaking News… In a study of 478 B2B companies, the FSU Sales Institute found that companies achieving above-average returns on their sales training expenditures spend ≈5.5x's more time on differentiation and selling against main competitors than companies with average to below-average returns on their sales training dollars!

Bottom line: The vast majority of sales training programs are teaching sellers to play Tic-Tac-Toe—they focus on basic, table-stakes skills. But guess what? So does the competition. And just like most games of Tic-Tac-Toe, it ends in a tie—even when everyone plays well. It's no wonder the #1 complaint of modern B2B buyers is that "all sellers look a like"... and resort to using price for decision-making.

But, companies that get the most out of their training dollars teach sellers to play chess...they teach both "selling to" and "selling against" skills that today's sellers need.

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division