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Retail Rev Up | B2B Tech Growth Set To Halve By Q4

Plus: 70% of sellers say lead gen is their biggest drag

Author

Avinash Duggempudi
August 07, 2025

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Retail Rev Up

This week, here’s what’s happening in the world of retail revops:

  • Global AI market set to grow by nearly 5x by 2030

  • 70% of sales pros cite lead gen as the killer bottleneck

  • Weekly coaching habits tied to +23% profit lift

  • Intent-data sellers on G2 enjoy 3× conversion wins

  • Video-first B2B campaigns double brand-trust benchmarks

⏱️THE MINUTE READ

In 2025, buying groups are bigger, stakeholders churn faster, and single-threaded deals are dying quietly in the funnel.

This report unpacks:

-The rising cost of single-threaded execution

-Field-tested tactics from top-performing SaaS sales teams

-How AI is helping reps identify and engage the full buying committee

If you’re still relying on one champion to get the deal done, you’re already at risk.

📌WEEKLY MUST-KNOWS

PIPELINE HEALTH
New Industry Poll Reveals Lead Generation As Top B2B Sales Hurdle
In a survey of 500+ US B2B sellers, 69.6% flagged lead gen as their No. 1 obstacle—far outpacing tech adoption and budget limits. The gap between modern buyer behaviour and prospecting capacity is widening. Revenue teams must double-down on data quality, SDR capacity and intent-driven outreach to keep pipelines healthy.

PEOPLE LEADERSHIP
Better Managers, Bigger Profits: Habits That Drive Results
New analysis ties weekly feedback, strategic one-on-ones and public recognition to profit gains of 23% and sales lifts of 18%. With 70% of engagement hinging on daily manager actions, culture—and revenue—rely more on frontline leadership discipline than new tech. Enablement budgets should prioritise manager coaching.

AI & SALES ENABLEMENT
50 NEW Artificial Intelligence Statistics
AI adoption in US sales orgs has surged, with over 80% now using AI for customer engagement, forecasting, and process automation. The market is projected to top $500B by 2026, but most leaders underestimate the skills gap and integration challenges. Sales, RevOps, and enablement heads must prioritize both AI adoption and workforce upskilling to capture full value.

ExplodingTopics

⚡QUICK READS

Selling Smarter, Not Harder: What G2 Top Sellers Do Differently: Top-performing vendors using real-time buyer-intent signals on G2 report 3× higher conversions, underscoring intent data as table-stakes for targeting in-market accounts. (More)

B2B Marketing Adopts B2C Tactics For Deeper Trust And Engagement: LinkedIn benchmarks show video-first, creator-led campaigns drive 1.8× brand awareness, nudging marketers to swap gated PDFs for human-centred storytelling. (More)

🧠LEADING VOICES

Everyone’s Buying AI for Pipeline: But Who’s Fixing The Close?

Leads are flowing. Dashboards look great. Pipeline reviews? A total vibe.

And then... the numbers miss. Again.

Most sales tech stops after the first meeting. We’ve overbuilt for “do we have enough pipeline?” — and ignored “are we actually closing it?”

🧠 Top-of-funnel = AI-powered.

👀 Mid-to-bottom funnel = vibes + Google Docs.

Right now:

→ Reps don’t know what to do next / → Managers can’t see why deals were lost / → Leaders can’t tell what’s actually working.

It’s not just an enablement gap. It’s a visibility problem.

At Hive Perform, we’re obsessed with the messy middle — where deals die quietly or get saved by smart execution and fast feedback.

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division