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Your Weekly Retail Rev Up Newsletter | Volume 10

Plus: 📲 Is your LinkedIn profile fueling pipeline?

Author

Rafe Houston
June 11, 2025

SPONSORED BY

Welcome to Retail Rev Up, the weekly newsletter for sales leaders in retail tech, martech, and ecom tech. In a landscape where innovation meets high stakes, now is the time to sharpen your go-to-market strategies, leverage AI-powered insights, and fuel sustainable growth. Drive revenue, outpace the competition, and stay ahead in a rapidly evolving tech ecosystem.

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TODAY’S PICK 🎯

Hive Perform Strategy Reports show whether your GTM plan is showing up in the field deal by deal, rep by rep, buyer by buyer. Not in theory. In practice.

  • Track which USPs are resonating.

  • See what objections are stalling.

  • Compare execution across time.

  • And finally, know: Are we really selling the way we said we would?

📣LEADING VOICES 

From Buyer Centric Messaging to Measurable Impact

The sales game has changed—have you? Today’s buyers call the shots. They’re digital-first, well-informed, and often prefer a seller-free experience. They want to explore, evaluate, and even purchase—on their terms. So where does that leave your sales team?

What can Sales Leaders Learn from Cesc Fàbregas and Como 1907?

At SXSW London, Fàbregas shared a powerful message: intentional training drives performance and builds a winning culture. He revealed how Como's investment in state-of-the-art training infrastructure, after years of lacking facilities, became the bedrock of their success, culminating in their dramatic Serie A promotion last year.

Just like footballers need the right infrastructure, sales teams need the right tools to enable success. That's where Hive Perform comes in. The platform provides the vital data – from detailed stakeholder analytics to actionable deal insights – so your reps can "train" and "prep" with the same precision as top athletes. Imagine a sales team with the tools to consistently refine prospecting tactics, expertly role-play objections, and meticulously review performance. That's how winning habits are forged.

INDUSTRY NEWS 🌐

Optimizing LinkedIn profiles is crucial for B2B sales teams. These profiles are often the first interaction potential clients have with your brand. A well-crafted profile that aligns with your company's messaging can build trust and positively impact your pipeline. Key elements include an outcome-focused headline, a three-paragraph summary highlighting purpose, results, and a call-to-action, and experience sections that emphasize client outcomes.

Leaders should treat LinkedIn optimization as a strategic initiative, creating guidelines, organizing profile alignment activities, and measuring engagement through UTM tracking. By doing so, profiles become active brand assets that foster trust and open opportunities for engagement. Regular updates and leadership-endorsed recommendations can further bolster your team's credibility and the brand's authority, enhancing the overall effectiveness of your demand generation efforts.

AI's transformative role in online grocery shopping is reshaping traditional consumer behavior, driving changes in how we search and purchase food. Platforms like JD.com are showcasing exponential growth with AI technologies, notably utilizing AI tools for market analysis and customer engagement. The integration of AI-powered tools during JD.com's Grand Promotion recorded over threefold growth in GMV, demonstrating AI’s pivotal role in enriching consumer experiences and retailer operations.

Key industry actions include Primark's completion of an automated logistics center in Europe and Morrisons' strategy-driven leadership shift, signaling an industry-wide pivot toward data-centric retail strategies. Furthermore, advancements in retail media, such as dentsu's eye-tracking integration and Co-op's use of parcel lockers, underline an evolving focus on maximizing customer engagement and convenience. These developments illustrate the promising potential of AI in redefining the retail landscape, highlighting the value of a tech-centric approach for future growth.

Retail Innovation Hub

Stadiums and ballparks are seamlessly integrating MyVenue PoS with Amazon's Just Walk Out technology to enhance operational efficiency and sales management. This integration simplifies catalog operations, price control, and sales reporting, enabling store operators to update catalogs across all arena-wide locations efficiently. By consolidating the virtual cart and pricing operations, MyVenue provides retailers greater control over dynamic event pricing and complex discounts, ensuring a more consistent checkout experience for customers.

Furthermore, this advancement underscores the ongoing evolution in checkout-free retail environments, set to be a focal point at the 2025 RTIH Innovation Awards. These integrations not only streamline frontline operations but also highlight the practical application of innovative technology in everyday retail, cementing its role in boosting efficiency and profitability. Retailers are increasingly capitalizing on such technologies to maintain competitive advantages in today's fast-paced market.

Beauty giants like Estee Lauder, Coty, and Ulta Beauty are integrating AI to navigate fluctuating consumer spending and trade policies. Estee Lauder leverages AI for regional communication adaptation and product distribution. Under new tech leadership, the company seeks streamlined operations and alignment, integrating AI with OpenAI and Microsoft for enhanced product marketing. Their "Beauty Reimagined" initiative aims to revitalize growth, despite recent sales declines.

Simultaneously, Ulta wraps AI into supply chain optimization and cost management under its "Unleashed" strategy. New leadership pushes for data governance to maximize AI benefits, with significant investments enhancing data infrastructure. Coty, meanwhile, seeks streamlined support functions and plans $130 million in cost savings via AI, despite market uncertainties affecting sales. These strategic shifts underscore AI’s crucial role in adapting to industry challenges.

Retail Dive

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division