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Your Weekly Retail Rev Up Newsletter | Volume 8

Plus: Still tracking calls made and emails sent? Why sales needs a smarter scorecard in 2025📉

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Welcome to Retail Rev Up, the weekly newsletter for sales leaders in retail tech, martech, and ecom tech. In a landscape where innovation meets high stakes, now is the time to sharpen your go-to-market strategies, leverage AI-powered insights, and fuel sustainable growth. Drive revenue, outpace the competition, and stay ahead in a rapidly evolving tech ecosystem.

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INDUSTRY NEWS đŸŒ

Google’s latest AI initiative redefines the online shopping experience by introducing “AI Mode,” an advanced assistant that leverages Gemini and Shopping Graph technology to provide tailored recommendations, real-time price tracking, and streamlined checkouts. The platform’s virtual try-on now supports user-uploaded photos, utilizing a custom image model to adapt clothing visuals to individual body types—a significant advancement in personalization for fashion and beauty commerce.

With over 50 billion product listings that are updated hourly, Google’s Shopping Graph ensures comprehensive and up-to-date options for shoppers. Notably, the “buy for me” feature automates cart management and checkout using Google Pay, marking a critical step toward frictionless transactions. Through partnerships with brands such as Warby Parker and L’OrĂ©al, Google underscores its focus on intelligent, AI-powered eCommerce solutions designed to enhance interactivity, accuracy, and convenience for consumers.

Winning customer loyalty in today’s digital retail environment demands more than traditional rewards; the recent Thoughtworks and RTIH webinar highlighted that Gen Z consumers prioritize authentic connections and shared values over transactional incentives. Personalization is most effective when it is invisible and intuitive, creating a sense of understanding rather than overt targeting.

Artificial Intelligence emerges as an important tool for enabling these tailored, human-centered experiences, but empathy, transparency, and responsible data use remain the real differentiators for long-term trust. The 2025 RTIH Innovation Awards further reinforce the industry’s commitment to meaningful tech applications for efficiency, profitability, and inclusivity—recognizing not just “cool” innovation but the operationalization of advanced solutions in real-world environments.

Mastering Dr. Robert Cialdini’s six universal principles of persuasion—reciprocity, scarcity, authority, consistency, liking, and consensus—provides marketers and sales professionals a scientifically-backed framework for influencing decision-making. These principles work as mental shortcuts that leverage basic human psychology: we feel compelled to return favors, act quickly when opportunities are scarce, trust expert validation, stay true to our earlier commitments, prefer those we like, and follow the lead of others.

AI and robotics are set to revolutionize the UK fulfilment sector, with projections indicating that over 85% of warehouses will be automated by 2030. Driven by labor shortages, increasing eCommerce demand, and cost savings, adoption is accelerating rapidly—45% of UK fulfilment centers had already integrated AI-powered automation by 2023, with the figure expected to rise to 70% by 2027. Technologies such as automated picking systems, AI-driven inventory management, and autonomous mobile robots are leading this shift, while service robot sales continue to climb.

This transformation is not only streamlining logistics but also redefining workforce requirements, reducing manual roles while creating high-skill positions in AI supervision and automation engineering. Companies investing early are gaining efficiency and competitive advantage. As warehouse automation becomes the industry standard, supply chains and courier services will need to adapt, leveraging these advancements for faster, more reliable service delivery.

Rohlik Group’s technology leadership team recently returned from an intensive week in Silicon Valley, engaging with industry leaders at Google, Netflix, and Superhuman, while absorbing critical lessons in AI adoption from top innovators. Their focus was clear: artificial intelligence is no longer a siloed department but foundational technology infrastructure. There is a growing consensus that companies must fully integrate AI into both technology and organizational structures to avoid falling behind in the rapidly evolving digital landscape.

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division